4 Brand-Building Tips on Using Instagram for Your Business

Posted by on Jun 22, 2020 in General |

Easy methods to Create a Powerful Instagram Social Media Marketing Strategy

One of the most powerful internet marketing tools marketers have today is social media. From Facebook itself posts to tweets on Twitter, sharing your products or services with social media platforms is a great way to increase brand awareness, activation, sales and leads.

However , many people are left scratching most of their heads when it comes to marketing with Instagram.

Many of us use Instagram as a personal account to post photos of our family, mates, vacations and food – but how can it necktie into business? And should it?

With the speed of which Instagram is growing, don’t underestimate its value to boost your model and marketing efforts.

It has grown into an incredibly worthwhile marketing platform and even though the 18-29 year old’s are still commonplace users, the higher age groups are catching on and catching ” up ” fast.

Some 2018 Instagram stats from Sprout Community are telling:

• 7 out of 10 hashtags for Instagram are branded

• 80% of users stick to business on Instagram

• 65% of top-performing Instagram posts feature products

If you feel the tug to explore Instagram as part of your social media marketing strategy, check out these initial pointers to help you get started:

1 . Use Hashtags Wisely

You don’t need to cram just about every single hashtag you can think of in one post, but you do need at least just a few.

A hashtag is the # sign followed by descriptive sayings about your image as in this example, I used #marketing and #ctaconf, which was the conference I was attending at the moment.

When a user clicks/taps on a hashtag or types any hashtag into the search box, it brings up all images that use that hashtag. The user can even subscribe to continue to follow this hashtag. Know more visit on Fluidbuzz.com

The hope is the user will see your snapshot, head to your profile and best-case scenario, follow everyone and get engaged with more of your posts!

However , when hashtags are extremely popular, the competition to show up in the results is crazy. Similar to SEO keywords, the more popular a term is, the very harder it is to stay at the top of the search results. Thus, very own example of using #marketing really was futile if I wanted to get hold of any traction from that post.

You want to make your hashtags about your business and location, but also engaging enough that a user would probably type them into Instagram’s search box.

For instance:

• Mention you have a pizza joint in Vancouver. You post some sort of pic of your Pepperoni pizza with the hashtags #VancouversBestPizza #NicolosRestaurant #DeliciousDeepDish

• Or you’re a Toronto wedding planner. You post an image of a bride and groom’s first of all dance with the hashtags #TorontoWeddingPlanner #LoveWins #WinterWedding

Holidays and even special events are an excellent time to promote your business and increase Instagram followers. Whether it’s a sale on Black Friday, a Thanksgiving-related use for your product or a product shout-out on Nationalized Dog Day, they are all ideal opportunities to showcase your business type in a non-salesy way.

2 . Thank Your Audience just for Showing Up

You don’t just post a bunch of photos and hashtags and wait for the likes to roll in.

To gain Instagram followers, engage with your audience and grow sales or leads, you ought to put in the time.

See an example here from video experienced Michele Moreno where she responds back to each of the opinions left on her video post.

So if someone leaves a new comment or question on one of your posts, take the time to post and thank them/answer their question.

Take a look at their shape, and if you like what you see, follow them.

Businesses often observe commenters first, in the hopes that they might return the some good.

You can also look for people who might be interested in your product, then simply comment on their photos and/or follow them, but do spam them with an ask to follow you right away.

2. Interact with the Right Influencers

Influencers are Instagram users nobody can influence your target audience because of their popularity and/or social media following.

Danielle Bernstein is a good example of an influencer who worked with a style. You may not recognize her name, but the 1 . 8 million dollars followers of her Instagram account WeWoreWhat do.

Bernstein and FIJI Water worked together to create BodyWoreWhat, a marketing campaign offering 8-minute workout videos with her and their personal trainer.

That may be an extreme example, and unless you have full pockets you probably won’t be able to attract an influencer through almost two million followers.

But don’t despair. Right from mommy bloggers to local foodies, you can always find a person that your target audience follows, likes or admires. Maybe they’d get willing to review your product or take a photo using it instructions use your imagination!

4. Don’t Just Shill Your Products and services

Instagram is not the place to simply share product golf shots all the time. Think of the experience people have using what you’re delivering, or the benefits it gives people.

Even better, show real-examples. Demanding user-generated content from your audience is one way to do this. That means of which users share their photos using a hashtag you produce.

The online furniture store Wayfair. com does user-generated subject material very well. They have a user-generated campaign that lets customers publish photos of their stylish Wayfair-filled homes using the hashtag #WayfairAtHome.

Be sure to let people know that their images might be listed on your page and you can increase your Instagram content big time aid for free!

No matter how you use Instagram for your business, be reliable and true to your brand. It’s what the platform centered on, and it’s going to help you grow your business, gain Instagram readers and attract sales or leads.

Susan Friesen, head honcho of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Marketing consultancy. r. She works with entrepreneurs who struggle with having the deficit of knowledge, skill and support needed to create their ecommerce business presence.